About us

Data and the stage, on the same team.

Cue Analytics is made by two people: a mathematician who builds data systems and a musician who has spent the last eight years inside major musical theatre productions.

Who is behind Cue Analytics?

Cue Analytics is a project by David Labrador Merino, a mathematician and CEO of MB Soluciones who builds the system and checks how often it gets things right, and Jorge González González, a musician in major musical theatre productions who turns producers' real needs into useful data tools and looks after the security and privacy of their data.

Who is David Labrador Merino?

Co-founder · CEO of MB Soluciones · Co-founder and CTO of Kimpu AI

David Labrador Merino is a mathematician who turns data into decisions. He is the CEO of MB Soluciones, a data and automation consultancy that builds custom systems for companies such as Redexis, Congelados Dalai and Clübo, and co-founder and CTO of Kimpu AI, which builds custom artificial intelligence for businesses.

Bachelor's degree in Mathematics.
Data analyst with experience in historical sales series in the energy sector, fraud detection in banking and strategy consulting.
Teaches in two master's programmes at Complutense University of Madrid, on artificial intelligence and on technological transformation.
Professional obstacle course racing (OCR) athlete and world champion several times over.

At Cue Analytics he builds the system and checks it against data it has never seen before any figure is published: if it does not hold up, it does not go on the website.

Who is Jorge González González?

Co-founder · Musician · Security and privacy

Jorge González González has spent 25 years in music: 17 training and the last 8 working professionally, mainly in major musical theatre productions such as Anastasia, Aladdin, Cinderella, El médico and Company; he is currently working on El Alma al Aire. He has also worked with professional orchestras such as the Spanish National Orchestra (ONE) and the RTVE Orchestra and Choir, and has driven a small-scale production of his own. He knows the sector from the inside and from several angles: musical theatre, orchestras and independent production, each with its own timings and its own way of working.

Since 2021 he has combined the stage with technology. He has trained in systems and cybersecurity, has developed automation and systems management projects, and is currently studying for a master's degree in Cybersecurity and Privacy at the Open University of Catalonia (UOC).

At Cue Analytics he brings those two worlds together: he turns the real needs of producers into useful data tools, and makes sure every client's information is handled with the security and privacy it deserves.

Why a mathematician and a musician?

Cue Analytics needs a mathematician and a musician because predicting how a show will do takes two things that rarely sit in the same room: rigour with the numbers and knowing how a production actually makes its decisions. Numbers without context lead to the wrong conclusions; context without numbers leads to hunches.

That is why every figure on this website has been checked against seasons the system never saw while it was learning, and why every new feature starts from a real decision a producer has to make: extending a run, launching a campaign or renewing a venue or a licence.

Shall we talk about your shows?

Tell us about your productions and we will show you how Cue Analytics reads them.

Book a call